Marketing

  • A bookshelf filled with tightly packed, colorful hardcover and paperback books stacked both horizontally and vertically.

    Books

    During my three years at Penguin Random House, I wrote marketing copy for dozens of fiction and non-fiction titles.

    This included writing snappy blurbs, sourcing praise from other writers, selecting SEO keywords for online search and creating one-pagers for retailers summarising the main selling points.

  • A collage of diverse children and adults with text overlay promoting child safety training. The text says, "Listen up speak up" in bold black and white, and a pink banner states, "Take our 10-minute training to help keep children safe.

    Awareness campaigns

    Having spent over five years working at major charities, I'm experienced in leading on marketing copy for major campaigns. So far, these include raising awareness of:

    - how to keep children safe
    - loneliness in young people
    - child sexual exploitation
    - Childline’s counselling service
    - LGBTQ+ conversion practices

  • A white hand is placing a paper banknote into a donation box.

    Fundraising

    Having worked in the charity sector for over five years, I’m well versed in fundraising copywriting. In recent years, I’ve written for mass participation events, community fundraising and direct mail and email cash appeals.